Schlagwort: kenny ortega

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English Edition

A hunger for unhealthy merchandise

I haven’t mana­ged to see „High School Musi­cal 3“ yet (but I pro­mi­se, I will).

Nevert­hel­ess I want to call your atten­ti­on to an inter­view NPR con­duc­ted with Ken­ny Orte­ga, direc­tor of the „High School Musi­cal“ movies.

Con­fron­ted with the ques­ti­on what he’s thin­king about all this „High School Musi­cal“ fran­chise (back­packs, bedclo­thes, key fobs, under­wear, you name it …), he repli­ed with a long, thoughtful sigh befo­re he said:

Well, you know, that’s a tough one for me, you know. Tho­se are the folks that give us the money to make the movies. And I would just say that it’s, you know, the par­ents just have to like … be the ones in char­ge. Disney’s gon­na put out wha­te­ver they can put out. There’s a hun­ger for the mer­chan­di­se, but I also think that, you know, at a cer­tain point, it would be unhe­alt­hy to allow too much of it into an individual’s life.

I think his approach might have annoy­ed Dis­ney as well as many par­ents, who have to explain to their child­ren why they can’t have the HSM lunch box as well. But his approach seems pret­ty honest to me.

Kategorien
Film Gesellschaft

Ungesundes Merchandise

Ich habe es noch nicht geschafft, mir „High School Musi­cal 3“ anzu­se­hen (aber ich wer­de es, das ver­spre­che ich).

Ich möch­te Sie aber auf ein Inter­view auf­merk­sam machen, das NPR mit Ken­ny Orte­ga, dem Regis­seur der „High School Musical“-Filme, geführt hat.

Auf die Fra­ge, was er eigent­lich von die­sem gan­zen Mer­chan­di­se (Ruck­sä­cke, Bett­wä­sche, Schlüs­sel­an­hän­ger, Unter­wä­sche, you name it …) zu „High School Musi­cal“ hal­te, reagier­te er zunächst ein­mal mit einem lan­gen, nach­denk­li­chen Seuf­zer und sag­te dann:

Well, you know, that’s a tough one for me, you know. Tho­se are the folks that give us the money to make the movies. And I would just say that it’s, you know, the par­ents just have to like … be the ones in char­ge. Disney’s gon­na put out wha­te­ver they can put out. There’s a hun­ger for the mer­chan­di­se, but I also think that, you know, at a cer­tain point, it would be unhe­alt­hy to allow too much of it into an individual’s life.

Ich den­ke, mit die­ser Ein­stel­lung wird er sowohl Dis­ney, als auch so man­che Eltern ver­är­gert haben, die ihren Kin­dern erklä­ren müs­sen, war­um sie nicht auch noch die HSM-But­ter­brot­do­se haben kön­nen. Aber ich fin­de sei­ne Ein­stel­lung erfri­schend ehr­lich.